Key competencies
Strategic Communications: Developed and implemented the organizational communications and fundraising strategies, creating interrelated content calendars, engagement plans, grant writing plans, sponsorship programs, major-donor activities, and budgets.
Brand Management: Led organizational rebranding process. Oversaw the development of marketing materials inside the Adobe Creative Suite and WordPress, including brochures, annual reports, donor marketing material, and website content, to enhance brand visibility and recognition. Trained key staff members on brand materials inside Adobe Express to delegate work.
Digital Marketing: Leveraged digital platforms to enhance brand awareness and engagement. Increased web traffic 30% YOY in 2023, maintained an email open rate of 45% (industry average, 25%), and grew our key social audiences (LinkedIn, Instagram) by 100% in 2023.
Team Leadership: Directly supervised the fundraising manager. Supervised cross-department team members for communications and technology related projects, including Salesforce implementation and resident apartment marketing. Supervised 3rd-party contracting teams for special projects, including our rebranding work.
Event Management: Implemented Housing Alexandria’s first ever key fundraising event and oversaw several high-profile groundbreakings and ribbon cuttings. Oversaw budgeting, logistics, and communication strategies to ensure seamless event experiences and maximize attendance.
Writing and Editing: Strong writing and editing skills with the ability to create compelling and persuasive content across various platforms. Synthesized and streamlined highly technical concepts to create compelling, audience ready materials (example; annual Area Median Income Updates and a corresponding web calculator to assist affordable housing applicants.)